In-market Targeting Capabilities

YouTube Targeting

You may skip YouTube ads yourself, but as it turns out, some in-market car shoppers will choose to watch your video ad – With TrueView, if they watch 30 seconds of your video ad (if your ad is shorter, you pay for completion) or click, you pay.

Target Competitors

Target in-market car shoppers who are physically visiting nearby car dealerships. Target by OEM, or by ALL. Also target similar visitors to those visiting your competing dealer websites.

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Target Your PPC Audience

YouTube is owned by Google - The same targeting you use for Google Ads is available for YouTube advertising - the only difference is you are only paying for shoppers who choose to watch your video ads.

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Conquest

One of the biggest advantages of YouTube advertising is conquesting - with YouTube, you can increase your impressions share by targeting shoppers who are in-market for competing makes - you only pay when they choose to watch or click to your website.

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Target In-market Status

Have a Toyota dealership? Target in-market Toyota car shoppers. Beyond OEM, target shoppers by new or used, by body style, and much more!

Facebook & Instagram Targeting

Tell us your ideal audience and we’ll target them on Facebook & Instagram. We’ve piped in 3rd party data that allows us to target by the vehicle they own, credit, and much, much more. Leverage Facebook’s user interests and third-party integrations to show targeted video ads where users spend most their time – Facebook & Instagram.

Purchase HIstory

Make/Model Owned
Body Style Owned
Date of Purchase
Vehicle Equity
Vehicle Price

demographics

Age
Gender
Family Status
Relationship Status
HHI, Net Worth, Investments

in-market status

Age
Gender
Family Status
Relationship Status
HHI, Net Worth, Investments

engagement

Social Engagement
Contexual Interests
Click and/or Website Engagement

Household & mobile device targeting

Using a patented ip algorithm, we can determine the IP address based on physical address – say goodbye to relying on cookies! What’s more, we can now capture device id’s (cell phones) based on physical location – enter geo-conquesting.

Option #1

Serve Ads to Households Based Off Address File

The patent-pending IP algorithm determines the IP address based on the physical address, which is then used for precise digital ad targeting at the IP/router level with a 50%-60% match-rate to your address file. Get more out of your next direct mail campaign with Household Targeting.

Option #2

Match Your Website Visitors to a Household

Want to send targeted Direct Mail to your website visitors? We take your site visitors’ IP addresses, run them through our algorithm, and determine their physical home or office address and send targeted direct mail pieces.

Option #3

Match Your Website Visitors to a Household

CHECK MARKET
AVAILABILITY

See if your market is available.
There’s no sense in having ads that look like your competitors, is there?

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VIDEO ADS PERFORM BETTER

AND ALLOW YOU TO REACH MORE IN-MARKET SHOPPERS FOR LESS

It Starts With a Phone Call

Call us at (866) 730-4515 right now – we’ll ask a few questions about your existing marketing strategy and tell you within 5 minute or less how much you can benefit from digital video advertising.

Schedule a Call