47% percent of auto shoppers first heard about cars/trucks by watching online video
92% are on YouTube
92% of in-market car shoppers are on YouTube. With Google AdWords for Video, we target in-market car shoppers based on previous browsing history. You pay for full views, or 30-second views, and clicks to your site from the CTA overlays and ``visit advertiser`` links.
50% growth in Facebook video viewing
With 50% growth in video views on Facebook and 1.44 billion monthly active users (March, 2015), Dealer Preroll leverages Facebook’s integration with Polk data to target In-market, near-market, and max-in-market car shoppers with video ads.
25% Watch 1hr+
25% of in-market car shoppers watch more than an hour of online video per month.
49% Visit a Dealership!
49% of in-market car shoppers visit a dealership after watching online video ads.
84% Want Auto Videos
84% of video researchers plan to watch auto videos the next time they show for a car.
Online Video in the Sales Funnel
57% percent of auto shoppers state watching videos online helped introduce them to new brands
65% percent of auto shoppers are able to narrow down their options after watching video
74% percent of auto shoppers state online videos helped them learn more aboutspecific trucks/cars
The Stats Are Impressive
But there’s a whole lot more we can share. Our Dealers are breaking records each month and we’re seeing impacts on SEM & Organic with our preroll marketing. It starts with a Demo.
Dealer Preroll Stats
- How Demographics and Storytelling Style Affect Video Ad Effectiveness.
New Data Reveals How Canadians Really Feel About Ads on YouTube vs. TV.
FIAT’s 500X Crossover Ad Drives Audience Engagement on YouTube.- New Data Shows Online Video Ads Drive Consideration, Favorability, Purchase Intent, and Sales.
- How YouTube Extends the Reach and Engagement of Your Video Advertising.
- A Q1 2014 study by AOL analyzed data found within 500 million clicks and 15 million conversions during the first quarter of 2014 and found YouTube converts better than other social platforms.
- The Millward Brown Digital/Google Vehicle Shopper Path to Purchase Study, September 2013 showed that video research is on the rise and online video was the #1 format for encouraging brand consideration.
- The same Millward Brown Digital/Google study showed half of auto shoppers watch 30 minutes of video or more, with 1 in 4 watching 1hr+ (up 57% YOY). In short, consumption of video content as part of the vehicle shopping process is going up, up, and up.
- 92% of vehicle shoppers watch videos on YouTube.
- 49% of vehicle shoppers who watch a video ad visit a dealership (talk about being at the right place at the right time).
- Where else can 80% of what you do be completely free?
- Unlike TV, vehicle shoppers have the choice to watch the video ad. If they don’t, it’s free. If they do, it’s definitely worth $0.07-$0.10 to get my message in front of an in-market vehicle shopper.
- The targeting is unreal. Google knows who’s in-market and ready to buy a car. I’ll pay for that any day of the week.