AOL Study Confirms – YouTube Converts Better Than Other Social Platforms

AOL Study Confirms – YouTube Converts Better Than Other Social Platforms

11:32 05 September in Video Marketing

AOL Platforms released a study today in conjunction with Convertro which analyzed data found within 500 million clicks and 15 million conversions during the first quarter of 2014.  The study looked @ the paid advertising on social platforms YouTube, Facebook, Google+, Pinterest, LinkedIn, Tumblr and Twitter.

Key takeaways include:

  • Social Media Works for brands – Social advertising impacts path to purchase & strongly influences buying decisions
  • Paid Social Performs – through upper and lower funnel paid social directly moves the needle on sales.
  • Performance differs on each social network – some are more conducive to awareness vs. conversions.
  • Value depends on vertical – performance varies by channel and product category.

YouTube vs Other Social

AOL Convertro Report 2014

Truman Hedding

Truman Hedding is a 16-year internet marketing veteran and is the founder of Dealer Preroll in El Segundo, CA, where he oversees the growth and product execution for the company. As a recognized expert in the search marketing community, Truman has consulted for numerous dealerships across the nation. Truman has been quoted in such notable publications as the Los Angeles Times, Businessweek, and American Express OPEN Forum and is a regular industry speaker.

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