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AOL Study Confirms – YouTube Converts Better Than Other Social Platforms

AOL Platforms released a study today in conjunction with Convertro which analyzed data found within 500 million clicks and 15 million conversions during the first quarter of 2014.  The study looked @ the paid advertising on social platforms YouTube, Facebook, Google+, Pinterest, LinkedIn, Tumblr and Twitter.

Key takeaways include:

  • Social Media Works for brands – Social advertising impacts path to purchase & strongly influences buying decisions
  • Paid Social Performs – through upper and lower funnel paid social directly moves the needle on sales.
  • Performance differs on each social network – some are more conducive to awareness vs. conversions.
  • Value depends on vertical – performance varies by channel and product category.

YouTube vs Other Social

AOL Convertro Report 2014

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