AOL Platforms released a study today in conjunction with Convertro which analyzed data found within 500 million clicks and 15 million conversions during the first quarter of 2014. The study looked @ the paid advertising on social platforms YouTube, Facebook, Google+, Pinterest, LinkedIn, Tumblr and Twitter.
Key takeaways include:
- Social Media Works for brands – Social advertising impacts path to purchase & strongly influences buying decisions
- Paid Social Performs – through upper and lower funnel paid social directly moves the needle on sales.
- Performance differs on each social network – some are more conducive to awareness vs. conversions.
- Value depends on vertical – performance varies by channel and product category.
