According to Google, 92% of vehicle shoppers visit YouTube each month. If you’re like most dealerships you’re not investing a single dime where in-market car shoppers are – YouTube.
What I’m about to tell you is going to fall along the lines of “this sounds way too good to be true” but it is true and if done right this one advertising solution for Dealers can completely transform your business.
For those of you who have tried Dealer Pre-roll YouTube advertising, scroll to the bottom of this article for advanced pre-roll advertising tips & techniques.
Google owns YouTube and 92% of vehicle shoppers visit YouTube. Using the same targeting of AdWords, you can place your dealership video ad in front of in-market car shoppers when they’re ready to visit a dealership (49% of vehicle shoppers who watch a video ad visit a dealership).
9 Reasons You Need Dealer Pre-roll Advertising
I believe dealer pre-roll advertising is the best marketing vehicle for driving brand awareness, consideration and sales compared to any other form of dealership advertising. Why? Here’s 9 reasons you need dealer pre-roll advertising as part of your digital marketing:
- A Q1 2014 study by AOL analyzed data found within 500 million clicks and 15 million conversions during the first quarter of 2014 and found YouTube converts better than other social platforms.
- The Millward Brown Digital/Google Vehicle Shopper Path to Purchase Study, September 2013 showed that video research is on the rise and online video was the #1 format for encouraging brand consideration.
- The same Millward Brown Digital/Google study showed half of auto shoppers watch 30 minutes of video or more, with 1 in 4 watching 1hr+ (up 57% YOY). In short, consumption of video content as part of the vehicle shopping process is going up, up, and up.
- 92% of vehicle shoppers watch videos on YouTube.
- 49% of vehicle shoppers who watch a video ad visit a dealership (talk about being at the right place at the right time).
- Where else can 80% of what you do be completely free?
- Unlike TV, vehicle shoppers have the choice to watch the video ad. If they don’t, it’s free. If they do, it’s definitely worth $0.07-$0.10 to get my message in front of an in-market vehicle shopper.
- The targeting is unreal. Google knows who’s in-market and ready to buy a car. I’ll pay for that any day of the week.
- The dealer down the street probably isn’t using pre-roll.
