A study conducted by Compete on Behalf of Google in May, 2013 showed that 92% of vehicle shoppers visit YouTube each month. Vehicle shoppers go to YouTube to be inspired, entertained and educated. Vehicle shoppers come to a dealership more prepared than ever and with 9 out of 10 vehicle shoppers visiting YouTube at least once a month, you simply can’t afford to not be where vehicle shoppers are – YouTube.
Here are some highlights of the study Vehicle Shoppers on YouTube: Audience and Behavior Profile, a commissioned study conducted by Compete on behalf of Google:
- 9 out of 10 vehicle shoppers visit YouTube at least once a month
- Vehicle shoppers watch 78 videos/month on YouTube (that’s almost 3 per day)
- Vehicle shoppers watch more videos towards the end of the week
- They are most likely to watch during prime time
- They watch an average of 6 YouTube videos per session
- 1 in 3 visits to the homepage result in a click on a recommended or subscribed video
- 69% of YouTube sessions contain at least one search