Published in October, 2013, this update from Google sets out to help brands build strong connections with their fans in the most effective way. Here are some of the stats from October 2013:
- 87% of advertisers are gaining greater insight into the effectiveness of their campaigns.
- 76% of Gen C state YouTube is the first place they go looking for online video.
- Gen C is 2x more likely to agree “I would rather watch videos posted by brands on YouTube than watching TV commercials”
- 61% of Gen C have taken action after watching ads for a product or service on YouTube.
[ninzio_button text=”YouTube Insights October 2013″ size=”medium” target=”_blank” icon=”pdf” back_color=”” color=”” href=”/wp-content/uploads/2014/06/youtube-insights-october-2013.pdf” /]
