Published in January 2014, this update from Google shows how fans are a brand’s most powerful customers; they’re active advocates who are also more likely to purchase with greater regularity.
- YouTube is #1 in reaching 18-to-34-year-olds compared with all cable networks.
- YouTube TruView ads are 10x more likely to drive engagement on the advertisers YouTube channels.
- Gen C is 2x more likely to agree that “The only ads I like to watch are ads that I have a choice to skip”
- YouTube TrueView ads are 76% more likely to drive a relevant search behavior.
[ninzio_button text=”YouTube Insights January 2014″ size=”medium” target=”_blank” icon=”pdf” back_color=”” color=”” href=”/wp-content/uploads/2014/06/youtube-insights-jan-2014.pdf” /]
