How Much Does Dealer Pre-roll YouTube Advertising Cost?
Google owns YouTube and 92% of vehicle shoppers visit YouTube. Using the same targeting of AdWords, you can place your dealership video ad in front of in-market car shoppers when they’re ready to visit a dealership (49% of vehicle shoppers who watch a video ad visit a dealership).
The cost is the absolute best part of Dealer Pre-roll Video advertising. You only pay when an in-market, ready-to-buy vehicle shopper chooses to watch your entire pre-roll ad (or 30-seconds, whichever comes first).
You might be thinking:
“yeah, I’ve seen those ads on YouTube and I skip them every time.”
You know what? That doesn’t cost you a dime and believe it or not about 20% of in-market, ready-to-buy vehicle shoppers will watch your dealer pre-roll ad and you’ll pay a whopping $0.06-$0.10 when they do. In other words, about 80% of the views on your pre-roll ad will be completely free.
