Truman Hedding is a 16-year internet marketing veteran and is the founder of Dealer Preroll in El Segundo, CA, where he oversees the growth and product execution for the company. As a recognized expert in the search marketing community, Truman has consulted for numerous dealerships across the nation. Truman has been quoted in such notable publications as the Los Angeles Times, Businessweek, and American Express OPEN Forum and is a regular industry speaker.